FIVE WAYS TO SUPERCHARGE YOUR STRATEGY WITH AI WITHOUT LOSING THE HUMAN EDGE
A strategy is only as good as its execution, but execution without a powerful strategy is aimless. This short book outlines five practical ways to use generative AI to strengthen your strategy — without losing the human edge.
Most strategies don’t fail in execution, they fail much earlier, in strategy development.
When blind spots go unnoticed. When assumptions go untested. When “best practices” stop driving innovation.
Research by PwC shows that only 37% of leaders believe their company has a well-defined strategy, and just 35% are confident it will lead to success — a reminder that clarity and focus remain elusive for many organisations.
Generative AI is changing how we work, think and decide. Used well in strategy development, it accelerates insight, challenges bias and frees people to focus on what only humans can do: intuition, creativity, judgement and alignment. AI doesn’t make a strategy bold, specific or shared. People do.
This short book shares five practical ways to use AI to strengthen strategy development, while keeping the human touch that makes strategy bold, specific and shared.
It builds on The Execution Advantage, my earlier work on turning strategy into results through focus, collaboration and discipline.
If you are a leader in marketing and sales, contact me for your complimentary copy and explore how to design strategies that are both powerful and executable.