Cases
Over the past eleven years as independent strategy consultant and facilitator, I have worked on a variety of strategy-related assignments across different industries and countries. Below is a selection of cases.
Every organization is unique, and so are the requirements to make strategy concrete and secure its execution. The industry expertise is usually already present in the organization; my added value lies particularly in strategy expertise.
Get in touch to discover how I can help turn your strategy into results, tailored to your specific context and needs.
Arla Foods
Context:
Arla Foods, a Danish-Swedish multinational cooperative, is one of the world's largest dairy companies, owned by dairy farmers. The leadership team of its Dutch subsidiary, sought to detail its purpose, vision and strategy for the years ahead.
Question:
Lead our strategy process to define the purpose, vision, and strategy for the coming years, and ensure implementation through contemporary strategy governance practices.
Approach:
I designed and facilitated a series of engaging strategy workshops for the leadership team and middle managers to develop a purpose, outline vision, strategy and roadmap for the coming years, and detail the strategic portfolio (deliverables, owners, scope, resources, etc). To ensure effective implementation, we introduced a quarterly strategy 'drumbeat,' incorporating strategic portfolio management and hands-on guidance.
Results:
The assignment resulted in clear strategic priorities, related projects and a shared view on how to implement it. Employees involved in delivering the strategy felt a strong sense of ownership and excitement due to their early involvement in the strategy process. The purpose instilled a sense of excitement and connection amongst employees and also helped to deepen relationships with key stakeholders like retail chains. The clear strategy and strategic portfolio management helped to bring focus and energy in the organisation. The strategy contributed to growing Arla Food's marketshare in the Dutch market in the past years.
Pension Insurance Corporation
Context:
Pension Insurance Corporation (PIC) provides pension buyout and buy-in services in the UK. In less than 20 years PIC has become a marketleader. To better reflect their position as a leader in the UK pension market, PIC started a strategic rebranding project.
Question:
Help us outline an approach for rebranding and act as sparring partner during execution.
Approach:
Together with the Head of Marketing, I detailed the rebranding approach and an action plan. Creative work was outsourced to agencies but managing them was part of the project. A complex project given the number of stakeholders involved - around 300K policyholders, various suppliers like create agencies, all PIC employees, etc. I supported execution as trusted advisor, adjusting the approach based on learnings and providing guidance on stakeholder interventions.
Results:
A new brand name, positioning and visual identity have been introduced, and all branded assets have been rebranded, including a major overhaul of its website. Brand research showed that the new brand has helped to strengthen its position as aspired.
