Publications

My writing explores what it actually takes to make strategy work, not the frameworks in textbooks, but what happens when strategy meets real organisations, real people, and real time pressure.

Three books, published in multiple languages, and articles in publications including MIT Sloan Management Review.

The through-line is the same: strategy lives or dies in execution, and execution lives or dies in how people engage with it.

Practical know-how
Practical know-how

Latest book

Success awaits those who can execute a powerful strategy; this book will show you how to unlock this ultimate competitive advantage.

Cover of The Execution Advantage book
Cover of The Execution Advantage book

Articles & interviews

Would You Invite Employees to Vote on Strategic Direction?

‘Strategie is niet met elkaar onderhandelen over boodschappenlijstjes’

Book: Turning strategy into results with 'The Execution Advantage'

Engage employees in strategy developmentEngage employees in strategy development
Strategie interview Alexander LoudonStrategie interview Alexander Loudon
Consultancy.eu interviewConsultancy.eu interview

Four Ways to Energize Your Dull Team Meetings

Werkdruk blijft hoog: 'Het leven is gewoon drukker geworden'

Preview: The Execution Advantage

Managementboek.nl Execution Advantage previewManagementboek.nl Execution Advantage preview
Nu.nl werkdruk artikelNu.nl werkdruk artikel
Energise Dull Team MeetingsEnergise Dull Team Meetings

Other books

Webs of Innovation cover
Webs of Innovation cover
More sales, same people cover
More sales, same people cover

“Finally a no-nonsense, practical guide to improve the effectiveness of your sales process. Built on robust data Loudon provides tools making implementation easy. A must-read for anyone who seeks to make a career in sales management.”

Dr. Kaj Storbacka, Professor, Sales and Account Management, Nyenrode

“Dinosaurs learn how to innovate. The real meat is in Loudons’ exploration of the methods being used to catch the next wave of innovation.”

Sunday Times, Book of the Week